PhoneBox Group


In a world where authenticity matters, a website that reflects your unique persona becomes a powerful tool, and a professional-looking website is an essential asset that can make all the difference in a crowded marketplace. By setting yourself apart with a polished and user-friendly coaching website, you can convey your expertise, unique approach, and value proposition effectively.

But it’s not just about providing information; it’s about connecting on a personal level with your audience. A website that mirrors your personality creates a relatable and engaging experience, making visitors feel like they’re getting to know you even before the first conversation. Whether it’s through the colour scheme, writing style, or choice of imagery, a website that embodies your values sets you apart, draws in the right clients, and fosters stronger, more meaningful connections. In the realm of coaching and consulting, where relationships matter, your website serves as a genuine introduction and a precursor to the authentic partnerships you’ll form.


Like a lot of my clients, PhoneBox Group started their online journey with a DIY website. While it was a solid start, homemade sites often can’t keep up as your business scales. That’s where I stepped in. Time is tight and maintaining a top-notch online platform isn’t easy. What started as a fun and creative project ended up taking valuable time away from scaling the business and focussing on client relationships. That’s where my expertise came in. 

The PhoneBox Group team knew their existing website wasn’t representing their global brand online. They came to me for a website redesign to reflects the calibre of clients the team work with.

The website needed to hold its own alongside the slick professional corporate style of PhoneBox Group’s competitors, while retaining the brand’s character. We redesigned the site from scratch using existing copy.

"Clare wasn’t my supplier for this project – she was my partner in it."

Michelle Calcagni, CEO PhoneBox Group

What problem/challenge were you facing when you worked with The Highboard Creative?

I hear the words “website update” and cringe, but after our first six years in business, it was time for a significant refresh that captured who we are today and what we’re becoming. The question for me was how to get it done without going a bit bonkers (and throwing away money) in the process.

"The site has gotten rave reviews and we’ve been asked many times who created it."

What about The Highboard Creative’s offering, background or approach was important to you?

I loved that Clare’s approach is so collaborative and focused on bringing out the best aspects of a firm/leader. I wanted to push boundaries, try new things and create a feeling as much as provide information. I knew from talking with Clare and looking at her approach that she could provide this. Just the idea of someone who starts a project by celebrating women with strong personalities was a huge draw!

How did the work we did together impact your business/organization?

There has been a great impact internally and externally. Internally, our new site has become the foundation of all of our marketing and sales strategies. Having such a professional site meant that we could embed its content in proposals and it’s also been specifically created to be scalable. Externally, the site has gotten rave reviews and we’ve been asked many times who created it. Here’s what I love most – the feedback always talks about how it represents PhoneBox accurately in terms of both content and the feelings it inspires.

What is it like to work with Clare?

In one word – fabulous! This was a true collaboration, with ideas flying back and forth throughout the project. Clare also challenged me, asking questions and suggesting approaches that I might not have considered or that I found a bit scary (but that were the right solutions). Clare wasn’t my supplier for this project – she was my partner in it. That made a big difference, and is one reason I think she’s so well suited to working with strong, smart women.

What would you tell others about Clare/The Highboard Creative?

Websites can be nightmare projects (I know from experience), but my perspective has entirely changed after this project. The most telling statement is at the end of the project, I was already looking forward to Phase 2 because I miss Clare’s collaboration and our conversations!

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