5 Tips Series

In a world determined to keep us scrolling, I provide meaningful, actionable quick reads to support you throughout your web design project.

5 MINUTE READS

500 WORDS

5 ways to speed up and streamline your website design project

June 5, 2023

A website redesign is a big, exciting project. It’s a collaborative process and you and your fantastic business will need to be at the heart of every decision made.

Let’s explore some points you can consider to hit the ground running and get your project off to the best start:

1. Sketch out your timeline

Establish a realistic timeline for the project. Consider milestones, reviews, and dependencies to ensure a smooth and timely delivery, and factor in the work you already have in your calendar and any commitments you might need to work around. It’s better to work in phases, putting together a few pages at a time rather than setting yourself an unrealistic target, so consider this when you’re communicating your goals.

2. Consider the legals

This will vary between industries, but you can consider privacy and cookies policies, returns policies, sustainability policies, terms and conditions, policies pertaining to sales and memberships and terms and conditions. You can outsource writing the wording, but you need to ensure you know which policies you have to include.

3. Plan your content strategy

I’m thinking about the content you’ll need for the website itself, and then the ongoing content you’ll be adding over time. Identify the type of content you will include, such as text, images, videos, or interactive elements. Consider the tone, style, and frequency of content updates and whether you can commit to pulling it together or whether you need to outsource the work. Will you need a blog, podcast or place to host your articles and contributions to books, journals and white papers?

4. Functionality and features

Consider the specific functionalities and features you want your website to have. This could include e-commerce capabilities, contact forms, client onboarding forms, paywalls, links with social media, membership pages, login pages, email opt-in and thank you pages, blog sections, or integration with third-party tools.

5. Gather inspiration

It can be really hard to get going without a clear idea of your design preferences. Head online and gather examples to help your designer understand what you like in terms of visual preferences and user experience, including colour schemes, typography, visual styles, and user interface elements – you might love an entire website or just a header or button. A visual scrapbook showcasing your preferred style will be invaluable to your designer.

By carefully considering these aspects before starting a website design project, you can provide clear guidance to the design team, align expectations, and maximise the chances of creating a successful website that achieves their desired outcomes. If you can put together a wishlist for your dream website it will help you hit the ground running for your website build.

I would love to support you with your website design project. Send me a message at hello@the-highboard.com to get started.

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I would love to support you.

You are a hard working, well-qualified and experienced professional. You have expertise and confidence in your skills and you are well-respected in your field. You have loyal clients and have worked hard to develop strong relationships with them.

Now, you’re at a crossroads. You want to increase visibility and drive traffic to your site, targeting your ideal clients and boosting your revenue, but you feel self-conscious about the current iteration of your website and that’s stalling your marketing efforts. In the past, you put pressure on yourself to do it all on your own and you worked hard to create the website you have now, but you know in your heart you need a more sales focussed and professional website to attract the clients you want to work with.

You want to work with an experienced and supportive website design expert who can guide you to a more polished and professional site that works harder behind the scenes.

You’re not about busy, chaotic websites and endless sales scripts – you are strong enough and confident enough in your expertise to say all you need via meaningful copy, on-brand imagery and glowing testimonials.

In a world determined to keep us online, you speak volumes by representing your brand with confidence, clarity and style. By letting your hard work speak for itself without sneaky sales gimmicks. By respecting your clients’ time (and your own) and allowing them to access the information they need in a way that feels both intuitive and joyful.