5 Tips Series

In a world determined to keep us scrolling, I provide meaningful, actionable quick reads to support you throughout your web design project.

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5 ways imposter syndrome could show up during your website design project (and what to do about it)

May 29, 2023

Ever feel like you’re just faking it, despite your accomplishments? If so, you’re not alone. You can’t talk yourself out of imposter syndrome with worthy, practical advice, but you can pre-empt the ways it may show up in your website design project and prepare to head them off at the pass.

Let’s explore 5 common ways imposter syndrome can derail a website design project:

1. Thinking your new website needs to be a complete, perfect masterpiece in its first iteration.

I’d love for you to be kind enough to yourself to ditch this thinking. Your website will be extraordinary, and each little part will be strategically aligned to the success of your business and created with incredible attention to detail. Do you have to create a whole ten page opus of perfection from the get go? No. In fact, you’d be crazy to try. There is way more value in creating one or two exceptional pages as your phase one. Test conversions, gather feedback, then finetune before adding further pages.

2. Comparing yourself with others

The most valuable thing you can do as a client is create a strategy and stick to it. During your website journey, you may be distracted by your competitors and want to pivot to match what they’re doing, incorporating elements of their marketing, design or functionality. Recognise when that happens and resist. Nothing about your website design is set in stone, but the beauty of setting directives up front is that it guides you along the path that’s right for your business. Resist comparison and have faith in your own project.

3. Believing you’re not ready for your headshots

You don’t even need headshots if you’re not comfortable with having them taken. I love a photoshoot, but you’ll see from my website that I use a picture taken of me in our garden, on a sunny day, when I was feeling great. I’m too busy serving my clients to have photos taken, you may well be the same, and that’s okay. Abandon the pressure for perfect headshots and definitely don’t wait until you have the perfect hair, outfit or body shape. You’re awesome as you are.

4. Procrastinating to delay the launch

Launching is vulnerable, and it’s so tempting to hang about focusing on tiny details rather than putting yourself out there. Prepare for this to happen and recognise when it does. Don’t build roadblocks – take the leap.

5. Writing the “why”

Nowhere does imposter syndrome show up more than when you’re writing about how awesome you are at your job to ensure your prospective client knows you’re the one to trust. If this part of the website design process makes you uncomfortable, delegate – speak to your website designer or a copywriter for help. Don’t forget to use your testimonials to boost your confidence and underpin your copy.

If imposter syndrome comes knocking during your website build, thank it for thinking of you…and then show it the door.

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I would love to support you.

You are a hard working, well-qualified and experienced professional. You have expertise and confidence in your skills and you are well-respected in your field. You have loyal clients and have worked hard to develop strong relationships with them.

Now, you’re at a crossroads. You want to increase visibility and drive traffic to your site, targeting your ideal clients and boosting your revenue, but you feel self-conscious about the current iteration of your website and that’s stalling your marketing efforts. In the past, you put pressure on yourself to do it all on your own and you worked hard to create the website you have now, but you know in your heart you need a more sales focussed and professional website to attract the clients you want to work with.

You want to work with an experienced and supportive website design expert who can guide you to a more polished and professional site that works harder behind the scenes.

You’re not about busy, chaotic websites and endless sales scripts – you are strong enough and confident enough in your expertise to say all you need via meaningful copy, on-brand imagery and glowing testimonials.

In a world determined to keep us online, you speak volumes by representing your brand with confidence, clarity and style. By letting your hard work speak for itself without sneaky sales gimmicks. By respecting your clients’ time (and your own) and allowing them to access the information they need in a way that feels both intuitive and joyful.