5 Tips Series

In a world determined to keep us scrolling, I provide meaningful, actionable quick reads to support you throughout your web design project.

5 MINUTE READS

500 WORDS

5 tips to boost SEO on your website

August 4, 2023

Does SEO feel like a dark art? Although it may seem intimidating, focusing on SEO is crucial for any website owner as it directly impacts the visibility and success of your site. By implementing effective SEO strategies, you can improve your website’s search engine rankings, attract more organic traffic, and reach a wider audience. A well-optimised website builds credibility and trust with search engines, leading to increased brand authority and recognition. In today’s competitive digital landscape, prioritising SEO is essential for driving sustainable growth, expanding your online reach, and staying ahead of the competition.

Let’s look at five strategies to boost SEO and drive traffic to your site:

1. Keyword Research

Identify relevant keywords that align with your content and audience’s search intent. Use tools like Google Keyword Planner or Ubersuggest to discover valuable keywords, or enlist the help of an SEO specialist. Use your target keyword in the url, title, heading and first paragraph, and in your meta title and description.

2. Create Quality Content

Create high-quality, valuable, and relevant content that addresses your audience’s needs and queries. Engaging content keeps visitors coming back for more which leads to the search engines trusting and prioritising your site. Write for your reader, rather than cramming keywords into every sentence, ensuring each page has unique content. Duplicate content can hurt your SEO rankings, so each page should be unique.

3. Optimise for Mobile

Ensure your website is fully responsive and mobile-friendly. Google prioritises mobile-friendly websites in its search rankings. Easy navigation and clear calls-to-action encourage visitors to explore and engage.

4. Link Building

Claim your Google My Business, Yelp and Bing listings and optimise them, requesting and replying to reviews on those platforms. Link to relevant inner pages and authoritative external websites and claim brand mentions from other sites, asking them to link to your website. Ensure your URLs are short and descriptive and use location-specific content if you can.

5. Go Geek

Ensure About, Contact, Privacy Policy and TOS pages are present, as well as any necessary legal pages. Check and optimise your 404 page, check and fix broken links, fix missing and duplicate meta titles and descriptions and use redirects, nofollow and noindex properly. Disable irrelevant pages from being indexed and use a CDN and reliable hosting with security certificates in place. Create a sitemap to provide structured data to search engines, optimise and compress images, name every image and use alt text. Use Google Analytics to analyse your website’s performance so you can update as needed.

Remember, SEO is an ongoing process, and patience is key. Keep implementing these best practices, track your results, and adapt your strategy accordingly. The rewards of a well-optimised website are higher rankings, increased organic traffic, and more opportunities for success! So, let’s get our SEO game on point and soar to the top of those search results! Boosting SEO might feel overwhelming, but fear not! As a website designer, I’m here to support you every step of the way. From optimising your content and keywords to enhancing user experience and implementing best practices, I’ll ensure your website reaches its full potential and gains the visibility it deserves in the digital world. Let’s collaborate and make your website shine bright in search engine rankings!

Digital Marketing

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I would love to support you.

You are a hard working, well-qualified and experienced professional. You have expertise and confidence in your skills and you are well-respected in your field. You have loyal clients and have worked hard to develop strong relationships with them.

Now, you’re at a crossroads. You want to increase visibility and drive traffic to your site, targeting your ideal clients and boosting your revenue, but you feel self-conscious about the current iteration of your website and that’s stalling your marketing efforts. In the past, you put pressure on yourself to do it all on your own and you worked hard to create the website you have now, but you know in your heart you need a more sales focussed and professional website to attract the clients you want to work with.

You want to work with an experienced and supportive website design expert who can guide you to a more polished and professional site that works harder behind the scenes.

You’re not about busy, chaotic websites and endless sales scripts – you are strong enough and confident enough in your expertise to say all you need via meaningful copy, on-brand imagery and glowing testimonials.

In a world determined to keep us online, you speak volumes by representing your brand with confidence, clarity and style. By letting your hard work speak for itself without sneaky sales gimmicks. By respecting your clients’ time (and your own) and allowing them to access the information they need in a way that feels both intuitive and joyful.