5 Tips Series

In a world determined to keep us scrolling, I provide meaningful, actionable quick reads to support you throughout your web design project.

5 MINUTE READS

500 WORDS

5 reasons to hire a copywriter to support your website build

June 12, 2023

I can’t lie, creating copy will be a HUGE part of your website build. You want it to be just right, and when there’s so much riding on the way you present your brand, it can feel overwhelming to know where to start.

If you have the budget, I more than recommend hiring a copywriter to make the job run smoothly. Here are the reasons why:

1. It saves time

Working with a skilled, organised copywriter will save you hours you would otherwise spend researching, drafting, redrafting, second guessing and making all those tiny changes that’ll bug you in your own work. You can agree to a deadline and stick to your web design milestones. You may think writing your own copy will save you money, but any time spent writing content is time spent outside your business. When you factor in the hours you’ll spend and total up the fee you could have charged for those hours, it might not be the economic choice. Outsource copywriting to focus on what you do best: supporting your clients and building your brand.

2. She’s the pro

Copywriting feels like something we ought to be able to do for ourselves – after all, you know your business inside out, you’re articulate and you’ve always done it in the past. But copywriting is a skill and a copywriter has spent years honing her craft. She’ll distil your most complex ideas into concise language to communicate your message in the best possible way to drive conversion and sales. Your copywriter will weave compelling narratives that captivate and engage your audience, delivering polished and error-free content, elevating your brand image and instilling trust and credibility in your audience.

3. It gives you a competitive edge

If you’re feeling icky about writing about how awesome you are, a copywriter is a brilliant solution. She won’t second guess what she’s writing and she’ll have all the know-how to set you apart from competitors and present you as the experienced, qualified and knowledgeable pro that you are.

4. To boost SEO

SEO can feel like a dark art, but a copywriter works on it every day. Your copywriter understands how to optimise content for search engines, improving your website’s visibility (which ultimately saves your marketing budget).

5. To improve your website flow

Your website designer will have a great overview of your site and the journey prospective clients will take through it. A copywriter is the icing on the cake, structuring website content to ensure a smooth and logical flow, and improving user experience.

So now I’ve convinced you, one last tip: Whatever you do, trust your copywriter. She’ll choose each word with care, so if you start editing her work, you’re back to where you started.

I have a brilliant copywriter I can recommend. If you’d like me to connect you, give me a shout at hello@the-highboard.com.

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I would love to support you.

You are a hard working, well-qualified and experienced professional. You have expertise and confidence in your skills and you are well-respected in your field. You have loyal clients and have worked hard to develop strong relationships with them.

Now, you’re at a crossroads. You want to increase visibility and drive traffic to your site, targeting your ideal clients and boosting your revenue, but you feel self-conscious about the current iteration of your website and that’s stalling your marketing efforts. In the past, you put pressure on yourself to do it all on your own and you worked hard to create the website you have now, but you know in your heart you need a more sales focussed and professional website to attract the clients you want to work with.

You want to work with an experienced and supportive website design expert who can guide you to a more polished and professional site that works harder behind the scenes.

You’re not about busy, chaotic websites and endless sales scripts – you are strong enough and confident enough in your expertise to say all you need via meaningful copy, on-brand imagery and glowing testimonials.

In a world determined to keep us online, you speak volumes by representing your brand with confidence, clarity and style. By letting your hard work speak for itself without sneaky sales gimmicks. By respecting your clients’ time (and your own) and allowing them to access the information they need in a way that feels both intuitive and joyful.