Creating your own website is exciting, especially when you’re just starting out. It’s your digital canvas to express your brand’s values, imagery, and tone. However, as time goes by, you might notice that your website doesn’t quite measure up to others in your field. The demands of maintaining it, updating it and keeping it secure can also become overwhelming and pull you away from other work. It’s time to consider enlisting the help of professionals who can breathe new life into your website, ensuring it works hard for you while you focus on scaling your business.
Let’s consider who to bring on board to make your web design project a success:
1. A web designer
As a website designer, my mission is to transform your online presence into a captivating and user-friendly masterpiece. I understand the intricacies of design, functionality, and user experience, and I’m here to make your website stand out in the crowded digital landscape. I’ll craft a visually stunning site that aligns perfectly with your brand’s identity and values. Beyond aesthetics, I’ll ensure your website performs flawlessly, loading quickly and smoothly on all devices. In the longterm, I will support you with your security, maintenance and website updates, taking a whole heap of admin off your shoulders.
2. A copywriter
I can always spot a professionally written sales page. An experienced copywriter will hone your brand voice, weaving ideas into concise language to engage your audience and drive conversion and sales. She will deliver polished and error-free content, elevating your brand image and instilling trust and credibility. Although we may feel we should write our own copy (we all have access to a word processor after all), the difference a good copywriter will make is incredible, and any time you take deliberating over copy is time taken away from building your business and working with clients. I can recommend an awesome copywriter to elevate your site.
3. An SEO expert
Keyword research and strategy are invaluable elements of building a website. Your goal is to ensure your website is pushed up through the search rankings and that you take full advantage of any SEO opportunities.
4. A graphic designer
There are people who barely notice inconsistencies in graphic design, and there are those of us who REALLY notice. If you’re someone who feels that jarring irritation when branding isn’t consistent, when logos look homemade and when spacing and typography aren’t on point, you’ll know it can be make or break for prospective clients – they won’t choose you if you haven’t put care into your branding and aesthetics because it shows a lack of attention to detail. Your graphic designer will create a consistent visual language for your site, capturing and retaining visitors’ attention and reflecting your professionalism.
5. A marketing specialist
So, you have a beautiful website…but is anyone visiting? A marketing specialist will weigh in on user journey, call to actions, tying up content strategy and SEO and monitoring your analytics and tracking. They will figure out how to drive traffic to site, how to engage visitors and keep them there and which content converts.
The main goal is for you to have a beautiful, high performing website and for the pressure to be taken off your shoulders. Yes, with a little research and a few courses you could do it all yourself, but is that truly the best use of your time? Speak to me and I can get you in touch with the professionals who will elevate your website and branding.